Tamedia plans majority stake in Neo Advertising

With over 50 media products and platforms, Tamedia has the strongest digital and print portfolio in Switzerland and proven expertise and innovation in digital advertising. Now the Swiss media group wants to expand its marketing offering to include outdoor advertising, as it announced on Friday. By combining print and online advertising with billboard and digital outdoor advertising, advertisers should benefit from new offers and be able to book cross-media and cross-platform campaigns more easily. Tamedia therefore plans to acquire a majority stake in Neo Advertising, based in Geneva.

Neo Advertising is one of the leading Swiss companies in the field of so-called out-of-home advertising. Founded in 2003, the company operates and markets around 12,000 digital and analog outdoor advertising spaces in German-speaking and French-speaking Switzerland. Together with Neo Advertising, Tamedia intends to further develop the Swiss outdoor advertising market. The company, which employs 45 people, is to be continued together with the existing team. Tamedia will acquire the majority of shares in Neo Advertising, but the founding shareholders, consisting of CEO Christian Vaglio-Giors, co-founder Alexandre de Senger and the two Geneva entrepreneurs Nicolas Giorgini and Philippe Moser, will continue to hold an interest. The investment is subject to approval by the Swiss Federal Competition Commission.

Christoph Tonini, CEO Tamedia: "We want to be able to offer our customers comprehensive advertising solutions from a single source. Neo Advertising, with its innovative out-of-home approach, is therefore the perfect complement for Tamedia Advertising. We look forward to working with Christian Vaglio-Giors and his team."

Christian Vaglio-Giors, CEO Neo Advertising: "The merger with the leading Swiss media group opens up excellent opportunities for us. Neo could better manage the digital transformation, become more innovative and differentiate itself more strongly, which would benefit our existing and future partners and customers. Therefore, the Tamedia and Neo teams are working intensively on the implementation of our strategic project."