
Founded in Geneva in 2003, Neo Advertising is now one of the leading Swiss providers in the out-of-home sector and operates and markets around 12,000 digital and analog outdoor advertising spaces in German-speaking and French-speaking Switzerland. With Neo Advertising's proven expertise in the out-of-home advertising market on the one hand, and Tamedia's great marketing competence and wide reach on the other, the two companies complement each other perfectly. Together, they intend to drive the Swiss market for outdoor advertising - especially in the online sector - further forward and, in combination with print and online advertising, realize new innovative cross-media campaigns for their customers.
Neo Advertising will continue to operate with the existing 53-strong team under the leadership of CEO Christian Vaglio-Giors. He and the other founding shareholders - co-founder Alexandre de Senger and Geneva entrepreneurs Nicolas Giorgini and Philippe Moser - will also continue to hold stakes in Neo Advertising.