Tamedia/Edipresse merger: Wirz Corporate revises brand design of Job Up
As part of the merger between Edipresse and Tamedia, the two media companies decided to consolidate their online job-posting operations. For this reason, the company Job Up was launched at the beginning of 2010 and is responsible for Alpha.ch, Jobwinner.ch, and Jobup.ch.
Merging the three job platforms under one roof will create a Switzerland-wide offering for job seekers and providers. There is also potential for synergies, for example with the currently separate brand presences of the similarly positioned Jobwinner.ch and Jobup.ch platforms. For this reason, Job Up commissioned Wirz Corporate, a subsidiary of the Wirz Group, to revise the corresponding brand designs. The work included the development of uniform brand design elements, brand endorsement, image concepts and basic communication media.
