Tamedia Advertising and App Nexus enter into partnership
Tamedia Advertising, Tamedia's advertising marketing organization, and App Nexus, an advertising technology company, announced their partnership on Tuesday.
Tamedia will use App Nexus' full-stack publisher technology to offer advertisers flexible programmatic access to the entire inventory of the Tamedia Network. In this context, Tamedia will also make native advertising inventory programmatically bookable via the App Nexus marketplace.
With the help of App Nexus technology, selected advertisers and agencies can tailor their campaigns to their target groups and reach them via Tamedia's inventory. In the future, advertisers in the Tamedia Network will also be able to effectively use the advantages of native advertising as a communication tool that is increasingly in demand and book it programmatically for the first time. The cooperation with App Nexus includes premium marketing on numerous websites within the Tamedia Network. Tamedia's in-house advertising network has the widest reach in Switzerland: With just one booking, advertisers can reach the attention of more than 80 percent of the Swiss population with precision targeting. In addition to numerous news portals such as the online portal of the commuter newspaper 20 Minuten (20min.ch), the daily newspapers Tagesanzeiger.ch and 24heures.ch, and the Austrian news site Heute.at, the network also includes digital platforms such as the survey tool Doodle, the web TV provider Zattoo, and Book A Tiger, an online portal for the placement of cleaning staff.
"App Nexus is the ideal technology partner for us to position ourselves even better for the future in programmatic advertising and to meet the changing demands and needs of advertisers," explains Rui de Freitas, Head of Programmatic & Business Development at Tamedia. "In addition to the potential of native advertising, we also see great opportunities for programmatic marketing of rich media formats. Moreover, App Nexus' full-stack platform enables full integration of our Tamedia data products."
"We are proud to partner with a renowned and progressive media company like Tamedia," said Ulrich Hegge, VP Strategic Development DACH at App Nexus. "With our transparent platform and sophisticated enterprise products, we as a technology partner ensure that Tamedia Advertising can best market inventory across its individual online platforms. I think this partnership is groundbreaking for the entire development of the industry."
