Take a trip to your wild side

By Heart's SSR Travel campaign also promises unforgettable vacationsYoung people are not looking for relaxation on their vacations, but for the kick they miss in everyday life. Teens and twens are turning their backs on mass tourism because they want uninhibited parties and cool experiences. And always fun - until their pants fall down. At least, that's what the new SSR Travel campaign conveys in its image presentation this year. In terms of advertising, the travel provider is now being managed by By Heart. The Zurich agency is seeking attention with clearly ambiguous scenes. In order to pre-empt morality censors have integrated the censorship of provocative motifs right into the campaign: The eye-catcher of the ads is the SSR Travel logo, which hides the primary parts from prying eyes. The aim is not to maintain political correctness, but to increase brand awareness. page 6