Sympathetic companions

 
Internet Schellenberg + Benz has developed a WebTV for the insurance company Sympany. 
New media are shaping our times. MicroTV is a revolutionary example. The unconventional channel on the Internet offers an ideal vehicle for communicating with customers and employees. Unlike conventional Internet TV, where content can usually be retrieved from the archive of "real" stations, MicroTV is defined as a specially produced channel for companies or other organizations. The "broadcasts" on MicroTV can also be enriched with interactive elements, making the insurance group Sympany the first Swiss company to launch such an interactive TV magazine. The project is being realized by Schellenberg + Benz, an agency for corporate design and advertising in Zurich. The program, designed for four updates per year, can be accessed via www. sympany.tv. The programs include various sections ranging from a focus interview to comedy with Beat Schlatter, wish fulfillment with Melanie Winiger as well as factual information and, of course, advertising on their own behalf.
The constant technological development makes it possible for MicroTV to become financially feasible not only for large corporations. A wide variety of formats can be accessed "on demand", from small trailers to large programs. A boom is therefore near and not just in the distance.
 
Andreas Panzeri