Swissprinters Symposium on the future of media, marketing and communication
The overarching theme at yesterday’s Swissprinters Time-Out in Zurich was once again the future of media, marketing, and communication. Sven Gábor Jánszky, Frank Bodin, Tobias Trevisan, and Jean-Claude Biver discussed likely scenarios and opportunities for new business models.
The dominant topic at yesterday's Swissprinters Time-Out in Zurich was once again the future of media, marketing and communication. How are new technologies changing consumer behavior? And what does it take for an idea to become a trend or even a megatrend? Sven Gábor Jánszky, Frank Bodin, Tobias Trevisan and Jean-Claude Biver spoke about likely scenarios and opportunities for new business models. The event was moderated by TV newsman Stefan Klapproth.
What will the media world look like in 2020? This was the question posed by keynote speaker Sven Gábor Jánszky. His answer was: "Every object will have an IP address and will therefore be accessible and directly controllable. Individually designed offers will dominate the market and there will be electronic assistants for this. For print media, this means that the power to compile offers, which previously resided in the editorial offices, will be decentralized." According to Swiss Printers, Tobias Trevisan, Managing Director of Frankfurter Allgemeine Zeitung, showed what the individualization of content could look like in practice by presenting the FAZ's online strategy, which makes use of semantic processes. A specially developed technology allows digital content to be managed automatically and published in a personalized way. In this way, pages can be compiled individually according to profile. Advertiser of the Year Frank Bodin explained why cross-media campaigns are becoming increasingly important in this context. According to him, the decisive factor for the success of a company is "an excellent central idea that works in a wide variety of forms and media", said Bodin. Jean-Claude Biver explained what extraordinary ideas can achieve. The CEO of the luxury watch brand Hublot created a watch on which you can barely tell the time and celebrated a huge success with it.
What will the media world look like in 2020? This was the question posed by keynote speaker Sven Gábor Jánszky. His answer was: "Every object will have an IP address and will therefore be accessible and directly controllable. Individually designed offers will dominate the market and there will be electronic assistants for this. For print media, this means that the power to compile offers, which previously resided in the editorial offices, will be decentralized." According to Swiss Printers, Tobias Trevisan, Managing Director of Frankfurter Allgemeine Zeitung, showed what the individualization of content could look like in practice by presenting the FAZ's online strategy, which makes use of semantic processes. A specially developed technology allows digital content to be managed automatically and published in a personalized way. In this way, pages can be compiled individually according to profile. Advertiser of the Year Frank Bodin explained why cross-media campaigns are becoming increasingly important in this context. According to him, the decisive factor for the success of a company is "an excellent central idea that works in a wide variety of forms and media", said Bodin. Jean-Claude Biver explained what extraordinary ideas can achieve. The CEO of the luxury watch brand Hublot created a watch on which you can barely tell the time and celebrated a huge success with it.
