Swissprinters: Customer magazine refreshed

The next issue of Swissprinters« customer magazine, *Get More*, will be published on June 23, focusing on the theme »Total Networking.” As part of the company’s new market strategy and product portfolio, Swissprinters has redesigned the magazine and updated its content.

In the current issue, Regula Fecker, co-owner of Rod Kommunikation and Advertiser of the Year 2010in an interview about cross-media, real rather than virtual experiences and the web's loss of appeal: "I find it interesting to know the latest possibilities and to be able to judge whether they are relevant or not. But it's almost more important to me to recognize what meets a mass need and then go one step further. To think about it: Everyone is moving into online - could it be that people already want something else? For example, I now believe in live communication, that people want real experiences again, not just virtual ones."
Other articles in the magazine, which is published twice a year in German and French, deal with the topics of PR 2.0, networking the sciences, data protection in the age of the Internet and working with modern editorial systems. The new issue of the magazine can be ordered from June 23 via the website Swissprinters.ch can be ordered or downloaded (under News/Publications).

Responsible at Swissprinters: Eva Tschampa (editor-in-chief), Roger Bourquin, Roman Brändle, Kurt Eicher, Bruno Hörler, Thomas Schirmer, Deniz Simsek, Urs Stoop (editorial team). Design, litho: Marina Langenegger (layout). Translation: S-Event.

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