Swissprinters: Print job for members' magazine
The member newspaper of the Touring Club Switzerland is now printed at Swissprinters in Zofingen. The newspaper, which was previously published on newsprint, will now be produced in magazine format.
With the change to the high-quality magazine in mid-2015, a claim is made to the quality of the content and design. A fresh look with lots of pictures will now characterize the content. According to Simon Stauber, Head of Club Services, the change in the TCS association, which was founded in 1896, is another reason for the switch: "We want to cater even more to families and younger people. A magazine that deals with mobility topics on a broad basis does not exist today. We want to fill this niche with the new Touring. It is to become the reference product for mobility topics."
The new magazine Touring is published twelve times a year in three languages with a circulation of 1.328 million copies (WEMF certified) and is sent free of charge to all TCS members.
