Swisslos is "Digital Marketer of the Year" 2013
The fourth «Digital Marketing Award» was presented in Zurich on Thursday. Swisslos was named «Digital Marketer of the Year.» Manuel P. Nappo was honored as «Digital Pioneer of the Year.» Stefan Renninger received the «Digital Lifetime Award.».
As part of the fourth "Digital Marketing Award", outstanding projects and personalities were once again honored with the "Oscar" of the digital industry on November 21, 2013. IAB Switzerland welcomed over 450 guests at Kaufleuten Zurich, who were guided through the evening by presenter Claudio Zuccolini. The title of "Digital Marketer of the Year" went to the lottery company Swisslos. This year's winner was once again chosen in advance via an online vote in which over 6,000 people took part. In addition to Swisslos, the following companies were nominated: Maxomedia, Rent a Rentner, Ricardolino and Swisscom TV.
Manuel P. Nappo, Head of Social Media at the HWZ Hochschule für Wirtschaft Zürich and columnist for Werbewoche, is the new "Digital Pioneer of the Year". His great commitment to education and training in the digital market led the IAB Board as well as the IAB Specialist Group members to select him for the award. "With our study programs, we are committed to actively counteracting the lack of well-trained specialists in the industry and to providing interested parties with professional and comprehensive training or continuing education," says the award winner. The other contenders for the award were Andreas Jorgella (The House Agency) and Mark Forster (Adello).
Stefan Renninger was honored with the "Digital Lifetime Award" this year. In 1997, he founded his company Virtual Network, with which he is very successful in Switzerland as well as in France. Stefan Renninger was honored by the IAB Board for his commitment to digital issues in Western Switzerland.
In addition to the professionals of the digital industry, beginners also received an award. Once again this year, the three best graduates of the IAB diploma course "Digital Marketing for Beginners" were awarded prizes. So far, over 230 people have completed the course.
The event with over 450 guests has definitely established itself in the Swiss digital advertising market. "I am pleased that within 4 years we were able to establish an industry event that will no longer be removed from the Swiss event calendar. The many positive voices are a confirmation and a thank you for the great effort we are happy to put in again next year," says the president of the IAB, Ueli Weber. The "Digital Marketing Award" 2014 will take place again on November 13, 2014 at Kaufleuten Zurich.
First "Digital Marketing Summit": A Success
As part of the award event, the first "Digital Marketing Summit" was held on the afternoon of November 21, 2013 with over 200 VIP guests. The focus was on speeches, case presentations and a panel discussion with industry leaders. Frank Schneider, head of the Cologne-based trade show dmexco, kicked off the event with a brief look at the development of Europe's largest trade show for the digital industry. At its fifth edition, the show welcomed more than 740 exhibitors and 26,300 visitors. Schneider thanked those present for the lively interest and the large participation of Swiss companies since the start of demexco in 2009.
Andreas Schönenberger, SMAMA President, dealt in his presentation on the topic "Mobile devices are really getting smart" with the rapid technological development of smartphones, which more and more overtake the boldest ideas of science fiction in real terms. The incredibly powerful, miniaturized CPUs, the multi-sensors in nano-format and accelerated mobile networks open up possibilities that will further change not only the world of work, but all of life.
In two case presentations, Samuel Christ, Creative Director at Jung von Matt/Limmat, and Bernhard Herzig, CEO at Maxomedia, and his Art Director Thomas Kägi, presented two projects that were awarded Bronze Lions at the Cannes Lions International Festival of Creativity. "Webwanderdern - Eine virtuelle Reise entlang der legendären Albula-Bernina- Strecke" by the Rhaetian Railway, awarded in the category "User experience", simplifies the planning of hikes and makes it possible to experience them online. "Tricky Tracks," a 3D game for the SBB, also won a Lion in Cannes. Herzig and Kägi explained the idea and the path to the goal of their success.
Reto Hufenus, Head of Business Development Publisuisse, and Tobias Asch, Co-Founder of Filmwords, then spoke on the topic of "Second Screen: The Marriage of Online and TV." The two speakers showed the step from linearity to non-linearity and from media to consumption. Using the example of Zwap.tv, an app for watching TV together, they explained the connection with TV and the benefits for marketers, advertisers and media agencies.
The last presentation was given by Karin Frick, Head of Research and Member of the Executive Board of the Gottlieb Duttweiler Institute. She dealt with the often still diffuse hopes and fears of consumers as well as companies on the subject of Big Data. The exciting presentation "The Age of Transparency - From Customer Loyalty to Customer Liberation" used everyday examples to show how Big Data is changing the relationship between consumers and companies and thus our lives and experiences. It is no longer a matter of preventing the aggregation of data, but of controlling the insights gained from it.
The summit concluded with a panel discussion on the topic of "Digital business models in Switzerland - is the market not scaling enough? Pascal Urscheler, Head Media & Product Management at Publicitas Digital, Andreas Widmer, CEO of Y&R Group Switzerland, Matthias Ehrlich, President of BVDW Germany, Manfred Strobl, CEO OmnicomMediaGroup Switzerland, Roland Ehrler, Managing Director of SWA Schweizer Werbe-Auftraggeberverband, and Philipp Scheidegger, Head of Advertising at Swisscom, explored the question of whether media agencies and marketers can still play an intermediary role in the relationship between advertisers and publishers in the future.
