Swisscontent founds a digital lab
The content marketing agency Swisscontent is responding to companies' growing need for optimal networking and increased employee retention by launching a Digital Lab. It will be led by Peter Schneider.
Swisscontent is pooling its digital expertise and establishing a Digital Lab, as the company announced in a press release on Wednesday. By analyzing current technological trends and media usage, the think tank will develop its own communication tools and integrated, content-driven communication solutions. This results in cross-media communication concepts for companies.
Networking via cross-media communication
Established companies from all sectors are under threat from newcomers with digital business models. Communication and interaction are an elementary component of all these disruptive business models. Traditional companies are dependent on being optimally networked with their environment, i.e. communicating with it. The Swisscontent Digital Lab supports companies in this.
Modular solutions for sustainable identification
According to the report, 70 percent of all change projects fail due to employee resistance. Interactive communication solutions that are available online and offline anytime, anywhere create an opportunity to promote employees' willingness to change. This in turn should increase process efficiency and thus productivity, and ultimately the quality of products and services.
In the course of digital transformation processes, the Digital Lab advises companies on communication issues. Together with the customer, modular solutions for process communication are developed to promote sustainable understanding and identification within the company.
Peter Schneider as Head of Swisscontent Digital Lab
The Swisscontent Digital Lab is headed by IT communications expert Peter Schneider. He has been a Senior Project Manager at Denon since the company was acquired by Swisscontent in December 2014. The computer scientist was previously Head of the Online Unit at Denon.
