Swisscom relies on personalized advertising

The right package for every person. Swisscom is focusing on personalization in its latest campaign.The Vivo XL package from Swisscom sends one gigabyte per second through the fiber optic line. An offer that many customers were considering when they took out their Vivo L subscription. They are therefore exactly the right target group to present the Hero product in the best possible light: As a regional superhero.Vivo subscriber Nina from Bern is therefore shown an ad for the matching Vivo package with Bern superhero cape. Vivo subscriber Charles from Geneva, on the other hand, sees the right Vivo package for him. In his language, with his cantonal flag. The parameters "location", "language" and others are individually adapted to each user and thus ensure a personalized fibre optic push campaign with an exceptionally strong customer focus, made possible by the cooperation of three specialists: Swisscom has the necessary data volume, Adobe Scene7 programs the control, Pixels Kingdom conceived the idea and creative implementation of the campaign.