Swisscom makes "Hello Sunrise customers" disappear

 Swisscom is changing one of the motifs in its extensive new service campaign and removing the sentence "Hello Sunrise customers. We're here for you too." has been removed. At the request of Werbewoche, spokesman Sepp Huber confirmed a report in the Abendzeitung Heute newspaper that the headline was to give way to a more neutral one such as "Hello non-customers". The slogan was actually intended to show that Swisscom is open to everyone. Now, however, the telecom giant has apparently changed its mind and is refraining from directly addressing the competition in its advertising. According to Huber, this has nothing to do with pressure from Sunrise. After all, the campaign included many different subjects, and now one is being replaced.