Swiss Startup Factory cooperates with Y&R Group Switzerland

Swiss Startup Factory enters the next round in September 2016. The 3-month program that the startups go through also includes the topic block "Branding & Marketing", which is offered in cooperation with the Y&R Group Switzerland. In individual workshops, the startups are advised and trained by Y&R specialists in branding, growth hacking, analytics, website optimization and IT architecture.

Max Meister, co-founder of the Swiss Startup Factory: "Effective marketing is essential in today's world. For startups, the digital channel is usually the first and often the only channel through which they generate leads and sales. Collaboration with the experienced marketing specialists at Y&R Group Switzerland is therefore key to the success of our startups and also an important reason why young entrepreneurs apply for our accelerator program."

Thanks to the international network of the Y&R Group Switzerland (which belongs to Y&R and Wunderman), the startups also have the opportunity to gain international experience after successfully completing the program in Zurich: Y&R Group Switzerland arranges stays of several weeks in Y&R offices in major cities around the world. There, the start-ups are not only provided with a workplace, but also have the opportunity to receive advice from the local specialists. They can also establish contacts with venture capitalists and potential business partners in the respective markets.

Andreas Widmer, CEO of Y&R Group Switzerland: "In the age of digitalization, start-ups can only be successful if they think and act globally. We have seen this time and again on the "Game Changer" study trips that we regularly organize for our clients. Because we maintain an intensive exchange of ideas with start-ups not only in Zurich, but throughout the entire Y&R network, we can offer the young entrepreneurs of the Swiss Startup Factory the opportunity to review and perfect their business model in London, Barcelona, New York or Dubai, for example."

The Swiss Startup Factory accelerator program has been held twice a year since 2014 and starts in January and September. Blinkers, Carhelper and Struckd, for example, have already benefited from the cooperation between the Swiss Startup Factory and the Y&R Group Switzerland.