Swiss Sponsorship Awards: ABB FIA Formula E Championship in focus

On January 9, 2018, the Swiss technology group ABB announced that it had signed a long-term contract with Formula E and was taking over the title sponsorship. Since then, the series has officially been called the ABB FIA Formula E Championship. This makes it the first FIA Formula E World Championship with a title sponsor. The technology company, which operates in more than 100 countries, intends to use the partnership to take electromobility to a new level. According to media reports, ABB will invest more than 100 million Swiss francs in Formula E over the next seven years.

Championship in Zurich

In addition to ABB, the private bank Julius Baer has also been involved in the world's most sustainable motorsport series for many years. Julius Baer was one of the first partners of Formula E and won the Swiss Sponsorship Awards last year. With such a strong Swiss presence in the fastest-growing world sports championship, it is not surprising that a Formula E championship will be held in Zurich for the first time on June 10, 2018.

Responsible persons provide information

At the Swiss Sponsorship Awards on February 8, 2018 at the Park Hyatt in Zurich, in the immediate vicinity of the Formula E Circuit on June 10, the Head of Global Brand Management Nicolas Ziegler from ABB and the Head of Global Sponsoring Marco Parroni from Julius Baer will answer questions from moderator Dr. Patrick Cotting. Ziegler will explain in particular how the decision to become involved in Formula E came about and what ABB intends to do with it. Following the departure of Boris Collardi as CEO of Julius Baer, it will also be interesting to see how the priorities of Julius Baer's activation measures will change and, finally, what the two companies are planning for their home race in Zurich.Tickets and information on the Swiss Sponsorship Awards are available at here.