Swiss Sliding relies on PPR Media Relations
PPR Media Relations has acquired a new client in the field of brand PR. The Swiss Bobsleigh Federation (Swiss Sliding) is entering into a partnership with the Zurich-based PR agency effective immediately.
Keystone subsidiary PPR Media Relations will provide Swiss Sliding with both consulting and implementation services, as the agency writes in a press release. The mandate includes the production and distribution of press images and press releases as well as media relationship management and the creation of a PR roadmap for the coming year. Swiss Sliding is the first sports association to be included in Brand PR's portfolio.
