Swiss Poster Award 2010: The shortlist
The winners of the 2010 Swiss Poster Award have been announced. The judges evaluated over 1,350 individual entries. The winners of the competition will be honored at Poster Night on March 24, 2011, at the Maag Event Hall in Zurich.
The die is cast: 20 renowned jury members from advertising, culture and design met on December 15, 2010 to select the Swiss Poster Award 2010. The jury evaluated a total of 1,350 subjects, which is more than double the number of the previous year.
In addition to the main prize of the Swiss Poster Award 2010, the committee headed by Christian Brändle will again award the Gold, Silver and Bronze prizes in the respective categories. These are: "Commercial National Campaigns", "Commercial Local and Regional Posters", "Public Services" and "Culture". Also back: the "Poster Innovations" category, in which a special prize will be awarded.
The shortlist at a glance:
Commercial posters national campaigns" category
- "Olma 2010", Olma trade fairs St. Gallen (Tachezy Kleger Fürer, St. Gallen)
- "Max Women", Max Shoes, Karl Vögele, Uznach (Jung von Matt/Limmat, Zurich)
- "Heineken: Collage", Heineken Switzerland, Lucerne (JWT+H+F, advertising agency, Zurich)
- "Mercedes: linesman", Mercedes-Benz Switzerland, Schlieren (Jung von Matt/Limmat, Zurich)
- "Floralp Butter, Grittibänze" , SMP Swiss Milk Producers Berne (Spillmann/Felser/Leo Burnett, Zurich).
- "Migros-Genossenschafts-Bund, M-Budget", Migros-Genossenschafts-Bund Zurich, (Jung von Matt/Limmat, Zurich).
Category "Commercial posters local and regional".
- "Hiltl: buck teeth", Hiltl, Zurich (Ruf Lanz advertising agency, Zurich)
- "HWZ, the way leads ...", HWZ School of Business, Zurich (Spillmann/Felser/Leo Burnett, Zurich)
- "Belcafe: Knabenschiessen", Bellgrill, Zurich (TBWA Switzerland, Zurich)
- "Pastorini toys", Pastorini toys, Zurich (Lesch+Frei advertising agency, Zurich)
- "Uetliberg: Mountain vacations in Zurich", Hotel Uto Kulm, Zurich (JWT+H+F, advertising agency, Zurich)
- "Hiltl: Vitamin pills", Hiltl, Zurich (Ruf Lanz advertising agency, Zurich)
- "VBZ: Mörgeli/Jositsch", Transport Services of the City of Zurich (Ruf Lanz Advertising Agency, Zurich)
Culture" category
- "Theater Biel Solothurn: Ezio", Theater Biel Solothurn, Biel (Atelier Stephan Bundi, Boll)
- "Museum of Design Zurich: Make Up," Museum of Design, Zurich (Hi Visuelle Gestaltung, Lucerne).
- "Film poster Sennentuntschi", Kontra Filmproduktion AG, Zurich (eyeworks GmbH, Zurich)
- "Monde du Cirque Genève 2010", Monde du Cirque, Lausanne (Atelier du Nord, Lausanne).
- "Theater Biel Solothurn: Against Progress", Theater Biel Solothurn, Biel (Atelier Stephan Bundi, Boll)
- "Read on!", Luzern bucht/Literature Festival, Lucerne (Lucerne University of Applied Sciences and Arts/Design & Art, Lucerne)
Category "Public Service
- "Genève: Ma ville cesse d investir", Ville de Genève/Finance & Logement (LaFabrique, Genève).
- "HEKS: giving help", HEKS Hilfswerk, Zurich (Advico Y&R AG, Zurich)
- "BFA: Food Poker", Bread for All/BFA, Lucerne (Spillmann/Felser/Leo Burnett, Zurich).
- "Zoofäscht Züri: Everyone would like to be a flamingo", Verein Zoofäscht Züri, Zollikon (Ruf Lanz Werbeagentur, Zurich)
- "Suva: Crash Shoes", Suva Swiss Accident Insurance Fund, Lucerne (Ruf Lanz Advertising Agency, Zurich
- "Suva: No alcohol at football scrimmage tournaments", Suva Swiss Accident Insurance Fund, Lucerne.
(Ruf Lanz Advertising Agency, Zurich)
Category "Poster Innovations" - Special Award
- "Nature and Animal Park Goldau: Otter Action", Nature and Animal Park Goldau (Advico Y&R AG, Zurich).
- "Citterio: Wafer-thin," Giuseppe Citterio, Zurich (Advico Y&R AG, Zurich)
- "Reporters without Borders: no news," Reporters without Borders, Bern (Wunderman, Zurich).
