Swiss Online Marketing expands
The Swiss trade show for online marketing is expanding—not only in terms of space but also in terms of content: With its move to Messe Zürich, Swiss Online Marketing 2012 now has three times as much exhibition space.
The fourth Swiss Online Marketing is moving from Puls 5 to Halls 9.1 and 9.2 at Messe Zürich. The organizer is also using the new space to designate a special area for e-commerce. "There is no dedicated trade fair for this sector in Switzerland," says Helge Röhrig. The exhibition at the old location was already bursting at the seams. Last year, the trade fair recorded 70 exhibitors and 1,955 trade visitors; it can now develop freely at Messe Zürich. The number of exhibitors is already higher than last year. Last but not least, a number of major new exhibitors have already been acquired, including Google Switzerland, Tamedia, United Internet, Publimedia and Neue Zürcher Zeitung.
According to the press release, the two keynote speeches are among the highlights of the program: Christian Erhard, Head of Online Partnership Management at eBay International Marketing in Zurich, will speak about innovations in e-commerce, focusing in particular on the booming mobile shopping market. With Pedro Simko, Chairman of Saatchi & Saatchi Switzerland and Client Director for Europe, the Middle East & Africa, Swiss Online Marketing has also secured the services of a renowned marketing strategist as a keynote speaker.
