Swiss Leaders Symposium: Impulses for successful corporate management

Seven high-calibre speakers from a wide range of specialist areas, including experts and personalities such as the well-known neuromarketing specialist Dr Hans-Georg Häusel, the psychologist and bestselling author Monika Matschnig, the well-known pioneer of courageous business strategies Edgar K. Geffroy and the motivation expert Dr Stefan Frädrich, will ensure that this is the case.advancing digitalization, changing customer behaviour and new working models - the challenges facing business leaders today are manifold and demand a courageous approach, especially from Swiss SMEs. In many places, there is not enough time for extended further training. What is needed are events that deliver concrete benefits in a short, concise form. This is where the new Swiss Leaders Symposium comes in.

Focus on knowledge transfer

"As a typical Swiss service company, we have repeatedly attended events in the past that have offered us little in the way of concrete advice for managing our own company," explains Sandra Turcic, initiator of the Swiss Leaders Symposium. "The reason for this was usually speakers from large, well-known companies whose case studies were impressive, but which ultimately focused heavily on the company in question and did not sufficiently reflect the realities and challenges of typical Swiss SMEs. "Based on this experience, the initiators have made a virtue out of necessity, so to speak, and created a new event platform with the new Swiss Leaders Symposium. The aim is to create a specialist event that sets new standards in terms of the quality of presentations and practical relevance and is a worthwhile investment in terms of both time and money for entrepreneurs and managers in Swiss SMEs.

Top-class experts provide new ways of thinking and innovative approaches

The new symposium lives up to this claim with renowned experts and visionaries who are inspiring personalities and whose strategies, methods and tools make a concrete contribution to successful corporate management. The first Swiss Leaders Symposium welcomes a number of top-class experts who will be seen and heard together for the first time in Switzerland on one day. These include the well-known neuromarketing specialist Dr. Häusel, who will use the limbic map he has developed to show how the customer's subconscious plays a role in purchasing decisions, and bestselling author Monika Matschnig, who will shed light on the impact of good communication in both employee management and customer service. The pioneer of courageous business strategies, Edgar K. Geffroy, will show how corporate management works in the digital age and the motivation expert Dr. Stefan Frädrich, also known from German television, will provide tips and tricks from the field of motivation theory. "With the Swiss Leaders Symposium, we want to keep the passion and courage of entrepreneurs high, to go their own way and stay ahead in everyday life," says Sandra Turcic. "In times of scarce financial and human resources, but also major economic upheavals, we bring together a lot of know-how and expertise in one day."The first Swiss Leaders Symposium will take place on May 2, 2018 at the Swissôtel Zurich. Registration at www.sls.swiss.