Swiss flies with Frame Eleven
Frame Eleven emerged victorious in an international pitch organized by Swiss International Air Lines. The Zurich-based digital media agency was entrusted with the creation and production of the new safety video.
From the beginning of November, the production will run on all aircraft worldwide. The film, produced entirely in 3-D, is intended to ensure safety and entertainment on board. In addition to meeting the specified safety standards, the production had to be ethnically neutral, easy to understand even for foreigners, and convey a sense of safety. In addition, the film should lead to a positive image transfer. The main actor and knowledge mediator is a family of three who guides the viewer through the individual steps of the instructional film.
Responsible at Swiss International Airlines: Manuela Gretener (Inflight Entertainment Management), Alex Hastings (Manager Procurement Inflight & Marketing) and Antonio Lisboa (Brand and Identity Management). Responsible at Frame Eleven: Marc Haas and Christoph Müller (Consulting/CD), Pablo Kirschke (AD/3-D), Lilian Lüthi (Project Management), Angelika Bühler (Consulting/Marketing).
