Swiss flies on Publicis

 After months of searching and a multi-stage selection process, the airline Swiss has a new agency: Publicis has secured the prestigious account, as Swiss spokeswoman Andrea Kreuzer confirmed in a report by Persönlich.com. The decisive factor for the choice was that the Zurich agency's strategy was clearly based on the Swiss positioning and that the proposed continuation of the campaign launched in 2006 was coherent. A completely new Swiss advertising presence is therefore not to be expected. Kreuzer added that the professional team at Publicis and the fact that the global agency network made local adaptations of the advertising possible were also convincing.