Swiss Effie 08: Effective advertising wins

This year's Swiss Effie awards were presented in a festive setting on Tuesday evening in Studio 1 of Swiss television. The jury awarded three gold, three silver and seven bronze medals, recognizing effective marketing communication. Gold went to the campaigns "World Cup alternative program for women" by Spillmann/Felser/Leo Burnett for Switzerland Tourism, "For me and you." by Krieg, Schlupp, Bürge / Springer & Jacoby for Coop and "Love Life Stop Aids - Here you protect yourself too." by Euro RSCG Zurich for the Federal Office of Public Health FOPH. Silver went to "Discover Switzerland" by Jung von Matt/Limmat for the Swiss Federal Railways SBB, "It's not happening here, but now" by Walker Werbeagentur for Amnesty International and "The gourmet world of Sélection" by Young & Rubicam Group / Exxtra Kommunikation for Migros. JvM/Limmat took three bronze medals with "Jeder fängt mal klein an an" for Bluewin ADSL, "Campari Soda" for Swiss and "Ideas for Spring" for Panasonic. Also winning bronze were Draftfcb/Lowe for 1818 directory assistance, SFLB with "Mary Woodbridge" for Mammut, KSB/SJ with "They love it. We insure it." for Axa-Winterthur and Ogilvy & Mather with "Because beauty knows no age" for Dove Pro Age.
Proof of effectiveness and efficiency The Swiss Effie, which is the only prize that recognizes the effectiveness of communication, recorded a new record number of participants this year with 107 entries. The jury, headed by Axel Springer Switzerland CEO Ralph Büchi, awarded prizes to the campaigns in a three-stage process. Proof of effectiveness and efficiency had to be provided for each entry. Ralph Büchi assumes that the effectiveness and efficiency of advertising investments will probably be scrutinized more closely again in the coming months than in the past years of carefree growth.
Many of the campaigns that were not nominated failed due to a lack of proof of effectiveness, according to a press release. Frank Bodin, President of BSW Leading Swiss Agencies and member of the Swiss Effie management team, comments: "Effie is about more than judging original artistry. More than judging the skillful combination of different media. More than judging an innovative mix of measures. Effie is the holistic proof of the role of communication in achieving marketing goals".
All nominated cases are summarized in the book "Swiss Effie 08", which can be obtained from the BSW office. The next Swiss Effie will be held in 2010. BSW recommends that agencies and their clients obtain the relevant data at an early stage and ensure that proof of success can be provided on the basis of neutral information.
Gold:

Campaign: "World Cup alternative program for women"

Client: Switzerland Tourism, Zurich
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich

 
Campaign: Coop "For me and you."

Client: Coop, Basel
Advertising agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zurich
Media agency: Initiative Media Western, Wallisellen

 
 
Campaign: Love Life Stop Aids ? Here you also protect yourself.
Client: Federal Office of Public Health FOPH, Bern
Advertising agency: Euro RSCG Zurich, Zurich
Media agency: Mediaxis-MPG AG, Zurich
Silver:  

Campaign: Swiss Federal Railways SBB "Discover Switzerland"
Client: Swiss Federal Railways SBB
Advertising agency: Jung von Matt/Limmat AG, Zurich

Campaign: "It's not happening here, but it's happening now"

Client: Amnesty International
Advertising agency: Walker Werbeagentur, Zurich
Media agency: APG / walker advertising agency, Zurich

Campaign: Migros Sélection "The gourmet world of Sélection"

Client: Federation of Migros Cooperatives
Advertising agency: Young & Rubicam Group / Exxtra Kommunikation
Media agency: Konnex, Winterthur
Bronze: Campaign: 1818 Directory assistance

Client: 1818 Auskunft AG, Biel
Advertising agency: Darftfcb / Lowe Group AG, Wallisellen
Media agency: OMD Schweiz AG, Zollikon

Campaign: Swiss International Air Lines Ltd. "Campari Soda"

Client: Swiss International Airlines Ltd.
Advertising agency: Jung von Matt/Limmat AG, Zurich
Media agency: Mediaschneider AG, Zurich

Campaign: Bluewin ADSL "Everyone starts small"

Client: Swisscom Schweiz AG, Bern-Worblaufen
Advertising agency: Jung von Matt/Limmat AG, Zurich
Media agency: Mediaschneider AG, Zurich

Campaign: "Mary Woodbridge"

Client: Mammut Sports Group AG, Seon
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich

Campaign: AXA-Winterthur "You love it. We insure it."

Client: AXA-Winterthur, Winterthur
Advertising agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zurich
Media agency: Initiative Media Western, Wallisellen

Campaign: Panasonic Consumer Electronic "Ideas for Spring"

Client: John Lay Electronics AG, Littau
Advertising agency: Jung von Matt/Limmat AG, Zurich
Media agency: Konnex, Winterthur

Campaign: Dove pro.age "Because beauty knows no age"

Client: Unilever Schweiz GmbH, Thayngen
Advertising agency: Ogilvy & Mather AG, Zurich
Media agency: MindShare, Zurich
Diploma: Campaign: Switzerland elects a new capital
Client: Affichage, Winterthur
Advertising agency: Publicis Werbeagentur AG, Zurich
Campaign: Growth offensive "We carry along"
Client: Basler Versicherungen, Basel
Advertising agency: Contexta AG, Bern
Media agency: MediaPlus AG, Bern
Campaign: Nivea Deo - Pearl & Beauty Top Design
Client: Beiersdorf, Münchenstein
Advertising agency: WOMM, Basel - Streuplan, Zurich - 316tn, Basel
Media agency: OMD Schweiz AG, Zollikon
Campaign: Spring promotion 2007
Client: Charles Vögele Switzerland, Pfäffikon
Advertising agency: Publicis Werbeagentur AG, Zurich
Media agency: Prodress AG, Pfäffikon
Campaign: Eve from Cardinal
Client: Feldschlösschen Getränke AG, Rheinfelden
Advertising agency: Ruf Lanz, Zurich
Media agency: OMD Schweiz AG, Zollikon
Campaign: Feldschlösschen umbrella brand campaign
Client: Feldschlösschen Getränke AG, Rheinfelden
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich
Campaign: Naked facts on the glacier
Client: Greenpeace Switzerland, Zurich
Advertising agency: Euro RSCG Zurich, Zurich
Campaign: Calanda beer "Naturally different"
Client: Heineken Switzerland AG, Winterthur
Advertising agency: Contexta AG, Bern
Media agency: MediaPlus AG, Bern
Campaign: Ikea Stockholm
Client: Ikea national organization Switzerland, Spreitenbach
Advertising agency: ViznerBorel Agentur für Kommunikation GmbH, Zurich
Media agency: Mediaxis/Mediacom, Zurich
Campaign: Battery disposal Recycling campaign 2006/2007
Client: INOBAT, interest group for battery disposal, Bern
Advertising agency: Wirz Werbung AG, Zurich
Campaign: "Brainpower" pharmaceutical research
Client: Interpharma/vips, Basel
Advertising agency: Jung von Matt/Limmat AG, Zurich
Media agency: Mediaschneider AG, Zurich
Campaign: Mary Woodbridge
Client: Mammut Sports Group AG, Seon
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich
Campaign: Ebly "This is how the cornfield tastes"
Client: Mars Schweiz AG, Zug
Advertising agency: Scholz & Friends Zurich, Zurich
Media agency: MediaCom, Zurich
Campaign: Pedigree DentaStix
Client: Mars Schweiz AG, Zug
Agencies: TBWA\Switzerland AG, Zurich / M&K Wien Werbeagentur GmbH / HBH Communications & Events GmbH
Campaign: "No one prints faster"
Client: Maxiprint.ch AG,
Advertising agency: Walker Werbeagentur, Zurich
Media agency: APG / Walker advertising agency, Zurich
Campaign: Crème d'Or "Sinfully good"
Client: Federation of Migros Cooperatives
Advertising agency: Young & Rubicam Group / Exxtra Kommunikation, Zurich
Media agency: Konnex, Winterthur
Campaign: Migros Models - Models like you and me - "Singles"
Client: Federation of Migros Cooperatives, Zurich
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich
Media agency: Konnex AG, Winterthur / B, G, Media, Zurich
Campaign: Molfina "Dressing Room"
Client: Federation of Migros Cooperatives
Advertising agency: Young & Rubicam Group / Exxtra Kommunikation, Zurich
Media agency: Konnex, Winterthur
Campaign: Mountain summer campaign 2006
Client: Switzerland Tourism, Zurich
Advertising agency: Spillmann/Felser/Leo Burnett AG, Zurich
Campaign: SBB "E-Shift" campaign
Client: Swiss Federal Railways SBB, Berne
Advertising agency: Euro RSCG Zurich, Zurich
Dialog agency: Maxomedia, Bern
Campaign: Interruptions
Client: Swiss Multiple Sclerosis Society, Zurich
Advertising agency: Young & Rubicam Group / Advico, Zurich-Gockhausen
Campaign: Suzuki - the compact No. 1
Client: Suzuki Automobile AG, Safenwil
Advertising agency: Metzgerlehner worldwide partners AG, Erlenbach
Media agency: mm+b mediaagentur AG, Glattbrugg
Campaign: Travel Cash card "Carefree travel"
Client: Swiss Bankers Travelers Cheque Center, Grosshöchstetten
Advertising agency: Contexta AG, Bern
Media agency: MediaPlus AG, Bern
Campaign: Bluewin TV "There's always something good here."
Client: Swisscom Schweiz AG, Bern-Worblaufen
Advertising agency: Jung von Matt/Limmat AG, Zurich
Media agency: Mediaschneider AG, Zurich
Campaign: Sunrise "Best Experience"
Client: TDC Switzerland AG, Sunrise, Zurich
Advertising agency: Young & Rubicam Group / Advico, Zurich-Gockhausen
Media agency: OMD Schweiz AG, Zurich
Campaign: Dove Summer Glow
Client: Unilever Schweiz GmbH, Thayngen
Advertising agency: Ogilvy & Mather AG, Zurich
Media agency: MindShare, Zurich
Campaign: Chips experts
Client: Zweifel Pomy-Chips AG, Zurich
Advertising agency: Young & Rubicam Group / Advico, Zurich-Gockhausen
Media agency: Initiative Media Western AG, Zollikon