Swiss teaches the Germans dialect
Publicis has launched a new campaign for Swiss in Germany. The campaign highlights the flights from German cities to Switzerland that operate several times a day.
The Zurich agency Publicis has launched a new campaign for Swiss in Germany. It advertises the low-cost flights from Hamburg, Berlin, Hanover and Stuttgart to Switzerland, which take place several times a day. The advertising campaign consists of advertisements and posters as well as witty radio spots in the form of short language lessons in which Germans are encouraged to repeat the Swiss dialect.
Swiss radio spot, lesson 6
Swiss radio spot, lesson 8
Swiss radio spot, lesson 12
Responsible at Swiss: Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising), Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (Creative Director), Ralph Halder (Creative Director), Denis Schwarz (Art Director), Stephan Lanz and Myriam Mojon (Consultants).
Swiss radio spot, lesson 6
Swiss radio spot, lesson 8
Swiss radio spot, lesson 12
Responsible at Swiss: Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising), Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (Creative Director), Ralph Halder (Creative Director), Denis Schwarz (Art Director), Stephan Lanz and Myriam Mojon (Consultants).
