Swiss Adex shows Google in the summer hole
As was the case in July of last year, many companies have once again put their Google AdWords campaigns on summer hiatus this year. This is reflected in the decline in click prices—the first such drop in months—as shown by the July figures just published by Swiss Adex Angelink.
As in July last year, many companies have sent their Google AdWords campaigns into the summer break this year. This is reflected in the click prices, which have fallen again for the first time in months, as the July figures just published by Swiss Adex Angelink show. The trend of recent years is consolidating: In June, people are still booking on Google for all they're worth, followed by the summer lull in July. As the Swiss Adex from Angelink yourposition reveals, the number of advertising spaces booked fell from an average of 19 to around 15. According to the press release, the campaigns from the tourism industry have declined the most, with only 26 companies from this segment still present; 17 fewer than in the previous month. If the trends of the previous year continue, the lull is not expected to be over until September.
Click prices became cheaper again in July for the first time since April. They had remained at an average of two francs for months, but have now fallen to 1.90 francs, although they are still 20 percent higher than in the previous year.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
Click prices became cheaper again in July for the first time since April. They had remained at an average of two francs for months, but have now fallen to 1.90 francs, although they are still 20 percent higher than in the previous year.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
