Swatch celebrates its anniversary with a big party
The 333 millionth watch and a new product line will be celebrated on June 1 in Lugano. At the „Splashtival,“ the Blue Man Group will design the latest model live on stage.
The watch manufacturer Swatch will produce its 333 millionth watch in May 2006. This anniversary and a new product line will be celebrated on June 1 in Lugano with a big festival, the "Splashtival". Among others, the Blue Man Group will be performing at the festival, which is open to the public and free of charge. They will create the latest watch model from the "Jelly in Jelly" collection live on stage during their performance. This event will also be attended by 300 journalists from 30 countries who have flown in especially for the occasion. The "Jelly in Jelly" collection represents a renewed blossoming of Swatch's old romance with art, according to a press release. Keith Haring, Tadanory Yokoo, Spike Lee, Vivienne Westwood, Paco Rabanne and Daniel Swarovski, among others, have already worked for the Biel-based watch manufacturer.
