SWA Leader Event: Transparency and Security in Digital Advertising
On June 20, the SWA hosted an event at the UBS offices on Rennweg. There, experts from Ebiquity and Facebook spoke about transparency and security in digital advertising—two topics that are of great concern to advertisers.
At regular Leader Events, the Swiss Association of Advertisers (SWA) offers its members input on current topics - always presented by top-class speakers. This was also the case on June 20, when the association invited members to the UBS premises on Rennweg.
Hellmut Fischer, General Manager DACH at the media and marketing consultancy Ebiquitiy, spoke about transparency and security in digital advertising. On the one hand, he focused on the risks that ad fraud and an insecure online environment pose for advertisers. On the other hand, he spoke about the need for transparency when working with agencies and made recommendations on how to deal with chargebacks.
SWA Director Roland Ehrler in conversation with Hellmut Fischer of Ebiquity.
Jin Choi, Group Director DACH for FMCG, Retail, Entertainment and Media at Facebook, then explained how the social network intends to continue providing its seven million international advertisers with a safe, high-level framework for their ads. For example, Facebook has expanded its activities against hate speech and extremist or sexist posts and now employs 30,000 content monitors. At the same time, various measures are being developed to make the user experience even more of a community experience.
Jin Choi, Group Director DACH for FMCG, Retail, Entertainment and Media at Facebook.
Finally, Jin Choi discussed some questions with Daniel Hünebeck, Digital Marketing Strategist as well as Hannes Gasser, Partner at Webrepublic in Zurich. Then the evening came to an end with a cozy aperitif.
