SWA: Director Jürg Siegrist is dead
Just one week after his 61st birthday, Jürg Siegrist, director of the Swiss Association of Advertisers (SWA), died of cancer, which had been diagnosed a little over a year ago. The funeral will take place on May 7.
Despite his serious illness, Jürg Siegrist still led the SWA until a few days ago, according to an obituary signed by SWA President Roger Harlacher and Siegrist's associates Adelaide Culiersi, Gabriela Gehriger and Esther Widmer, which appeared in the Basler Zeitung on May 4. "In the 10 years of his work, he worked tirelessly to make the Swiss Advertising Clients Association a recognized institution in the advertising and media industry," it continued. "He never acted with harshness or big words, but with persistence, kindness, patience, profound expertise, reliability and unconditional sincerity. He earned the esteem of all who dealt with him beyond the country's borders." Siegrist was also a member of the Executive Committee of the World Federation of Advertisers.
The abdication will take place on Monday, May 7 at 3 p.m. in the Bruder Klaus Church, Bruderholzallee 140 in Basel. (mk)
