S&W Werbeagentur: Image campaign realized for Stahlpromotion

The S&W Advertising Agency has launched a branding campaign for the Swiss steel and metal construction industry.

The image campaign for the ecological building material "eco-steel" is the start of a joint appearance by the Swiss steel and metal construction industry, according to a press release. The associations of the steel trade (SSHV), steel construction (SZS) and metal construction (SMU) are strengthening their collaboration under the new umbrella of Stahlpromotion Schweiz. The aim of the joint campaign is to raise public awareness of the industry and promote the market for steel products throughout Switzerland.
S&W Werbeagentur realized the member mailing and various communication media such as argumentarium, postcards, stickers, posters and displays.
Responsible at Stahlpromotion Switzerland: Evelyn C. Frisch, Managing Director of Stahlpromotion Schweiz and Director of SZS. Responsible at S&W Werbeagentur AG bsw: Urs Wiezel (CD), Jörg Krummenacher (AD), Martin Perini (consulting and project management). Logo development: BNGraphics, Zurich.
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