S&W Advertising Agency: "Here's to beer!"
The Müller Brewery in Baden is one of the last independent breweries in Switzerland, and it’s proud of that. This sense of identity has led to various words being replaced with “beer” in the headlines of the new campaign.
Amazingly, the proofreader overlooked these errors in headlines such as "Toast to bier!", "To me or to bier?" or "You like bier!", the agency said with a wink in a statement.
The total of twelve subjects can initially be seen on beer plates, placemats and posters. The campaign can be extended at will and is used for all products and their promotions. For example, for the Müllerbräu appearance at the Baden city festival. Striking and innovative is also the matching Facebook link to the "Like beer!" campaign.
Responsible at Müller Brewery: Felix Meier (Managing Director). Responsible at S&W Advertising Agency: Martin Perini (concept, text and consulting), Urs Wiezel and Jörg Krummenacher (creation). Photography: Pat Wettstein, Baden.
