SW helps Ueli Maurer to new honor

 
Schweizer Werbung (SW) has named SVP stooge Ueli Maurer communicator of the month for October, just ahead of Piero "die Ramme" Esteriore. Maurer's communicative talent is undisputed, and his party's success at the ballot box alone would justify the award of the SW title, according to a press release issued on Friday. However, he took the decisive step towards the title when he announced that he would be setting up his own business as a communications specialist. Why this is decisive for the title is not explained in detail, however. However, Schweizer Werbung points out that the SVP has played the keyboard of communication with the greatest virtuosity - probably referring to the election campaign. It consistently and professionally relied on integrated communication including event marketing and achieved what it wanted with its sometimes provocative style: a high level of attention.
Even if not all SVP communication was "Maurer's doing", Schweizer Werbung now believes that he will also be successful as an independent communications expert. However, this assessment ignores the fact that the SVP threw more money into the election campaign than all the other parties put together. It is also questionable whether his ability for good political communication can be easily transferred to other areas of communication.
In the eyes of Schweizer Werbung, Piero Esteriore has disqualified himself because his "audacious and foolish action" does not have the character of a well thought-out communication strategy. The singer's short-circuited action may have had communicative potential, but it was still very negative. Against this background, it becomes even clearer why Ueli Maurer was chosen.