SV Group with a new brand image
The SV Group is unveiling a refreshed brand identity and will consolidate all of its business segments under the unified «SV» brand going forward. The new look embodies clarity, warmth, and hospitality, and serves as a visible symbol of the strategic development of the restaurant and hotel management company.
With a new brand identity, the SV Group is setting a visible sign of its further development. The new look is warm, dynamic and forward-looking, without neglecting the facets that have always characterized SV: Cordiality, hospitality and enjoyment.
Clear bundling under one brand
With the realignment, SV is bundling its strengths across all business divisions even more clearly under the "SV" brand. The company is thus creating clarity and profile in a phase of strategic development. Last year, under the leadership of CEO Markus Binkert, SV laid the foundations for sustainable growth with the sharpened Strategy 2030, enhanced values and targeted organizational adjustments.
"For me, the new brand identity is a sign of new beginnings. We are confidently showing who we are and where we want to go," says Markus Binkert. "It gets to the heart of what SV stands for: warmth, genuine hospitality and the joy of enjoyment. That's exactly what we want our guests to feel every day."
Tradition meets the future
With the new brand, SV combines tradition and future. The company is modernizing its image without fundamentally changing its identity. The brand stands for new beginnings and ambition. SV is convinced that sustainable growth and genuine hospitality are not a contradiction in terms.
The new look is warmer, more dynamic and clearer and reflects the enhanced corporate values: Cordiality, forward thinking, hands-on mentality and a sense of responsibility. This attitude characterizes everyday life in the approximately 500 companies in Switzerland and Germany.
The two letters SV once stood for "Schweizer Verband Volksdienst" and thus for the roots of the company. Today, they stand for an independent brand with a clear attitude, entrepreneurial strength and the ambition to shape hospitality in all its facets in a contemporary way.
About the SV Group
SV is a leading restaurant and hotel management company based in Dübendorf near Zurich. The company employs around 5500 people in Switzerland and Germany and operates around 500 restaurants. These include restaurants for companies and educational institutions, à la carte restaurants and catering services for leisure and stadium guests. The range is supplemented by trade fair catering as well as catering in care establishments and lunch tables for children.
In the hotel industry, SV has a growing portfolio with its own brands and international franchise partnerships. These include hotels from the Marriott International and Hyatt brand portfolios as well as the company's own urban lifestyle brand Stay KooooK. In total, SV records over one million overnight stays per year.
SV was founded in 1914 by Else Züblin-Spiller with the aim of providing people with healthy and affordable food in challenging times. Over more than a century, this initiative has developed into a professionally managed company that combines economic success with social responsibility. The majority shareholder is the non-profit SV Foundation, which carries on the idealistic values of the founder and uses its funds for projects in the field of healthy nutrition and for the common good.
