Sutherland and Azevedo head Cannes juries

The Direct Lions Award for creative, innovative approaches and solutions in the field of direct marketing has been presented at the Cannes Advertising Festival since 2002. This year, Rory Sutherland will head the jury. Rory was Executive Creative Director of the Ogilvy Group from 2002 to 2006 and has been Deputy Managing Director of the agency in the UK for the last year, the first time Cannes has awarded a prize for excellent creative work in the field of sales promotion. This year, Geraldo Rocha Azevedo will head the jury. Azevedo founded his own promotional agency, Rocha Azevedo, in the 1990s. It quickly became the largest in Brazil and, with more than 500 awards, is probably the most awarded in the whole of South America.