Surprise, surprise

Society Eight years after its launch in 1997, Surprise has conquered a regular place on the streets of all major Swiss cities, with two different poster subjects by Zurich advertising agency Publicis appearing in the cities of Berne, Basel and Zurich in time for the launch of the anniversary edition of the 100th street magazine. The focus is on the people who have to eke out an existence on the streets. Culminating in the provocative statement "Not everyone can make it to 100 on the street", the subjects visualize the typical crime scene situation. Chalk outlines indicate that another person has been "involuntarily" taken off the road. In a nutshell, the anniversary posters are not only a tribute to the countless known and unknown heroes of the street, but also show those who are pushed to the margins of society a concrete way out of a precarious life situation.