Superstar on mega poster

 
Euro I The Winterthur agency +Söhne has worked with soccer superstar Philippe Senderos for Nike. 
 
"Be ready for 2008", says the Nike advertising film, which was shot by +Söhne and Tobias Weber with Philippe Senderos shortly after the World Cup 06. Now the European Championship 08 is finally just around the corner and two old acquaintances are meeting up again. This time, a photo shoot was on the agenda. As Senderos, one of our most important national team players, trains in England with Arsenal, it was not easy to get hold of him and arrange a date. But after a few clarifications, the time had come and CD Tobias Weber made his way to London with photographer Gian Paul Lozza. "The training session took longer than expected and the Swiss international turned up at the studio two hours late after all," says Weber. But Philippe Senderos was relaxed and in a good mood. The shoot went quickly and smoothly. "You couldn't notice anything of his alleged depression, which Blick had played up a few days earlier," says Weber.
When defining the various poses, it was clear that the legendary pose with the raised finger from the World Cup match against Korea had to be included. In order to reproduce this as realistically as possible, the make-up artist wanted to draw the trail of blood on Sendero's face. However, the footballer refused in order to spare his mother, who does not like to see him bleed. However, the subject was authentic and expressive even without the bloodstain. In addition to this familiar pose, Tobias Weber and Gian Paul Lozza wanted to place more emphasis on the defender's strength. This resulted in the header subject, which can now be seen as a mega poster at Bellevue in Zurich during the European Championships. Other motifs from this campaign have been placed as advertisements in the free newspaper 20 Minuten.
 
Andreas Panzeri
 
 
 
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