Superspot: New Audi shocks Ferrari fans
Straight to the hearts of loyal fans: In the latest Audi commercial, a sleek new German sports car in classic Ferrari red races through Maranello, the home of Ferrari. The residents react—in wonderfully exaggerated fashion—with reactions ranging from shock to anger. The commercial was produced by the Hamburg-based agency Kemper Trautmann.
Right into the heart of loyal fans: in the latest Audi commercial, a sleek new German sports car in typical Ferrari red drives right through the Ferrari home village of Maranello. The residents react - wonderfully exaggerated - with shock and even anger. See for yourself. The spot was realized by the Hamburg agency Kemper Trautmann.
Customer: Audi AG
Product: Audi R8 5.2 FSI quattro
Title: New Kid
Campaign: Maximum Audi
Marketing management: Lothar Korn
Advertising management: Michael Finke, Anne Rohstock (project manager)
Creative Direction: Jens Theil, Gerrit Zinke
Art Direction: Gerrit Zinke
Text: Jens Theil
Customer advice: Andrea Bison, Niklas Kruchten
Strategic planning: Nils Wollny
Film production: Tony Petersen Film, Hamburg
Audio production: NHB Ton GmbH
Agency-Producer: Ruth Jansen
Olivier camera: Cocaul
Music composition: Audioforce, Berlin
Post Production: NHB Video GmbH
Production: Tony Petersen; Michael Duttenhöfer
Director: Sebastien Chantrel
Editing: Thierry Hoss
Sound design: Thierry Hoss; Wenke Kleine-Benne
Sound engineer: Wenke Kleine-Benne & Stefan Luetter
