Sunrise advertises with rap slammer Jurczok 1001
Glamour Engineering was the first Swiss advertising agency to discover and use the scene of slam and rap poets as authentic ambassadors and presenters of the broadband offering.
Glamour Engineering was the first Swiss advertising agency to discover and use the scene of slam and rap poets as authentic ambassadors and presenters of the broadband offering.
How to dramatize mobile broadband, including downloadable tracks, for a target audience of under-30s? That was Sunrise's question, Glamour Engineering. Now the answer: With representatives from the slam and rap scene, who lend authenticity to the offer.
Now the scene star Jurczok 1001 is the main character of an advertising film and a viral marketing campaign in German-speaking Switzerland. And he doesn't mince words for Sunrise either, packing rap rhythm and poetry into his tracks, according to the agency's media release. From September 27, the clip can be seen via the link below.
How to dramatize mobile broadband, including downloadable tracks, for a target audience of under-30s? That was Sunrise's question, Glamour Engineering. Now the answer: With representatives from the slam and rap scene, who lend authenticity to the offer.
Now the scene star Jurczok 1001 is the main character of an advertising film and a viral marketing campaign in German-speaking Switzerland. And he doesn't mince words for Sunrise either, packing rap rhythm and poetry into his tracks, according to the agency's media release. From September 27, the clip can be seen via the link below.
