Sunrise UPC sets up new B2B communication with E-Dialog
The internationally active agency supports the telecommunications provider across teams in the expansion of online marketing and sales. Transparency and vision in data and communication are to maximize customer relationships and campaign success.
E-Dialog was already in charge of all B2B marketing activities for UPC Switzerland prior to its merger with Sunrise Communications, and is now also taking over the measures to merge the two companies into one brand.
Transparency and scalability as key assets
The changeover of B2B marketing from seasonal peak campaigns to an always-on concept was implemented by E-Dialog. "The optimization measures have brought the desired push for our B2B activities," says Philipp Leuenberger, Head of Digital B2B at Sunrise UPC.
Holistic approach and post-cookie readiness
E-Dialog has all channels and topics in view for Sunrise UPC. The company has already been prepared for the end of third-party cookies and digital marketing in the time after.
Fusion accompanied
The economic link between UPC Switzerland and Sunrise Communications changed the scale of the collaboration. E-Dialog also integrated Sunrise's B2B measures into the communication and campaign development. Ultimately, the marketing activities of UPC and Sunrise were merged into a single brand - according to the agency, the move was described internally as a "big bang".
The continuously built customer relationship with Sunrise UPC includes the classic agency services of campaign planning and management, creative services, development and implementation of a tracking concept, data & audience management and the interpretation of insights in customizable dashboards to conversion optimization and digital consulting.
