The summer kicked off a while ago with the premiere of the Spiderman sequel, appropriately named Spiderman 2, complete with hot party, of course. A typical chick flick, by the way, as not only a look at the cast but also the premiere guest list showed. Thanks to Tobey Maguire - in the dual role of wimpy softie Peter Parker and his web-slinging alter ego - women have definitely discovered the action genre. With three more male leads and one colorless female lead, it should be clear to everyone where the true target audience of this action tearjerker is to be found.
Even the established English actor Alfred Molina, who is used to impersonating villains, came to the premiere party in Zurich with his youthful extras Daniel Gillies and James Franco. They were impressed by the gigantic party set that Aroma Productions had created more or less from scratch in a factory building somewhere between Altstetten and Schlieren. Chapeau guys - at Buena Vista and Aroma they still seem to know what excites the audience!
The Association of Swiss Publishing Professionals also came up with an idea. The annual boat trip on Lake Zurich is nothing new, but it was probably the first time many visitors had come into contact with a cheese fondue at over thirty degrees. And the fact that the art of fondue cooking has its pitfalls in midsummer must have dawned on the ZSG's smutje. In the high humidity associated with high temperatures, the cheese mash separates faster than in the winter parlor. Which is why one or the other caquelon had to be sent back to the kitchen at half-time to boil up again and thicken.
However, one deceived with composure. Especially since the organizing committee of the boat trip came up with quite good news. Markus Will from Ringier, Silvia Landolt from Sportverlag Medien, Däni Allemann and Francine Bruni from TR7 and Jean-Christophe Francet from Publimedia worked so perfectly together right from the start and had so much fun doing it that the fondue boat committee is running in corpore for the completely vacant SAAM board. The election at the extraordinary general meeting in autumn is actually only a formality. The fact that after the hitchhiking at Bürkliplatz almost the entire troop went first to the Terrasse and then late into the night to the Mascotte to celebrate, could only strengthen this impression.
Another favorite ritual during the summer break is the opening night at the Kino am See. This year even with weather luck. Just in time for the premiere, Peter showed a little mercy and blew away the clouds over Zurich. And so the whole world made a pilgrimage to the Zürihorn to while away the two and a half hours before the film screening with food and drinks and gossip.
Film was also on the agenda this summer at the Idée-VfW. For the third time, the communications association was able to invite guests to Leos Gerteis' NJP sound studio in Küsnacht for the Idée Film Night. Thanks to the support of Buena Vista marketing manager Matthias Keller, the Swiss top comedy "Achtung, fertig, Charlie!" could be shown this year. After aperitifs and appetizers in the cozy garden - by the way, the temperatures at the Idée were also pleasant - NJP owner Gerteis initiated the guests into the secrets of a professional recording studio in a guided tour with numerous practical examples.
Quite spontaneously, an invitation from Carat and Vizeum to the house-warming event of the new offices on Kanzleistrasse also fluttered into the house. The brainwave of inviting people to the party before the big move date probably came just in time for those responsible.
And right, the event was so well attended that any furniture would only have been in the way. This made the overman-high totem brought along by IPM, organized by Marietta Widmer in a lightning action, really come into its own. The short panel discussion was also charming - the most exciting quintessence: PubliGroupe CEO Hans-Peter Rohner would also like to have some radio marketing in his portfolio.
The crowning finale of the summer parties was the Street Parade. Just this much: It's your own fault if you don't check out this mega party. And if you're even invited to the Baur au Lac, don't miss the wild dancing!
Fight the only spider beast that women go for: Doc Ock.
Roger Crotti (l.), Managing Director of Buena Vista Intern. (Switzerland) with Spiderman star Daniel Gillies, who plays John Jameson.
"Where for God's sake did you learn your job?", Alfred Molina (r.) alias Doc Ock teased interviewer Hannes Hug.
Hot Spidi party set up: Lukas Meier (l.), Aroma Productions and Matthias Keller, Marketing Manager at Buena Vista.
Consultant Claudia Wilden from Cinecom went all customer care - she came with Roman Sonders from Ford.
See and be seen: Andrej Voina (r.) of Jenni Kommunikation, who appeared at the Abaton with Matthias Borner of Apple.
For once, no fear of spiders - on the contrary: Nele Zollinger (l.) from Siemens with Isabelle Plieninger, Futurecom.
Philip Kramer, Head of Sponsorship and Events at Orange, convinced Corinne Graf of the party quality.
The joint Küng-Marchel childcare service: Susanne and Stephan Küng (r.), Initiative Media, and Markus Marchel, g...media.
Andreas Stachel and Margrit Wandeler from La Corona Cigar & Spirits in Rapperswil provided the smoky pleasure.
The organizers of the SAAM ship got along so well that it was decided to run for the orphaned board right away.
Were unfortunately sent off board in Thalwil - the sprightly ladies from the Ländlerkapelle provided the entertainment before the fondue.
"Chum Edi, take a schnapps too," Christian Widmer said to Edi Häusler (right), while Rolf Wiggenhauser (left) waited for the fondue.
You can see the fun these ladies have on a boat trip: Daniela Bahnmüller, Andrea Schaffner and Jacqueline Roth (from left).
Guido Eberhard thought that a fondue like this would put him in a good mood, and he immediately got up close and personal with Barbara Dohner.
Dessert in style was also provided: Rudolfwilli and Mirella Nuolf smoked on the back deck with Walter Vontobel (r.).
The innovative minds behind the Orange Open Air Cinema: Dieter Steger, Daniel Höltschi and Peter Hürlimann (from left) from Cinerent.
Every year during the Kino-am-See premiere, the well-stocked bar at the foot of the giant screen is bustling with activity.
René (2nd from left) and his crew are responsible for the well-being of the guests in the Orange Lounge high above the spectator stands.
If he runs out of beautiful companions, humanity will definitely be extinct: Frank Bodin and Ayana Calugar.
A family trip to the cinema at the lake was made by journalist HG Hildebrandt, designer Nina Thoenen and son Tim.
The new Sat 1 weather forecaster Tamara Sedmak (l.) with colleague Paola Biason, head of the society section at SonntagsBlick.
Hans Bébié (l.) from the Tagblatt with partner Karin Curi and Bernhard Oehrli from Spreitenbacher Limmatdruck AG.
Fresh back from her US honeymoon, Natalie Schneider had a lot to tell her Idée board colleague Heinz Egli.
Sonja Hürlimann, Head of Strategic Planning at Euro RSCG with Christian Staub, Idée VfW Board Member.
Top-class panel discussion: Andy Lehmann, moderator Filippo Leutenegger, Hampi Rohner, Ueli Eckstein and Michi Frank (from left).
At the joint aperitif: Clear Channel CEO Beat Sulzer (l.) and Beat Stähli (r.) with Jean-Michel Bonvin from Carat.
Finally an opportunity to toast each other again, said Tina Näf from Carat and Philip Hofmann from IPM.
Parleying a bit in Italian: Maja Kuhn, Vizeum, and Carlo Salvioni, Senior Country Manager Switzerland at Bulgari.
Good mood also among Christoph Marty and Bea Künzle, AZ Group, with SonntagsZeitung advertising manager Diego Quintarelli (from left).
The Reader's Digest delegation with advertising manager Paolo Placa (l.) and consultant Ruedi Geisselhardt.
Supposed to bring good luck: Gift totem from IP Multimedia.
Awesome and without words - Raverin at Baur au Lac.
Host Bruno Oetterli (r.), Radiotele, with Rudolf Wüthrich, Zurich Insurance, and Beatrice Flühmann of Mode Flühmann.
The most beautiful and charming ladies - always at the Street Parade at Baur au Lac: Asta Baumöller (l.) and Suzanne Speich.
Helped Viva launch: Hans Savonije, with wife Ann, now CEO at Nestlé-Coke joint venture Beverage Partners.
Boat test passed, now comes the one for the bike: Mirjam van Zweden with Harley rider Renato Schena (r.) and Felix Kilchsperger.
Chantal Arnold (l.) with ZKB advertising manager Bernadette Grossenbacher and Eugen Huser.
Richi Gasser (l.) from Belcom came with wife Carmen and met Ikea advertising manager Beat Fingerhuth in the Baur-au-Lac garden.
Are not sleepy, but wear sunglasses as accessories: Andrea Staub (l.), Wirz, and Nicole Zubler, Carat.
Posing together over champagne and canapés: Luise Diem and Paul Kelly with Madeleine Bieri (from left) from Radiotele.
Enjoyed the Street Parade heavily in love. The ideal couple's party, said Nicola Stadler and Marc von Waldkirch.
This garden is the place-to-be, said Pascale Sigrist of SMS/Sigrist Marketing Services and Andi Gloor of Unique People.
Michèle Széchényi, Head of Marketing, Giovanni Zamai (l.), Head of Program, Viva Switzerland, with guest Thorsten Gatterdamm.
Thomas Rüttimann (l.) came with Thomas Kämpfer - note the Street Parade-appropriate slogan on his T-shirt.
Unfortunately far too rarely seen in Zurich: Daniela Depping from Bern's Kiss-the-Frog-Events, with Hans-Peter Scholl, Radiotele.
They knew each other from their kindergarten days, when techno was not yet an issue: Carla Fuhlrott (l.), Mediaschneider, with Candie-Anne Ryser.
Jenni Best (l.) and Marielle Morerod were at full throttle.
Susanne Notter (l.), Wemf, with Mirjam Ernst, teacher - you'd love to go back to school.
Pretty cool number: Kuoni Marketing Manager Gianni Moccetti (l.), with Vanessa Bay, Travel Inside, and Daniel Siegenthaler, Radiotele.
Patrick Walgis (l.) and Luzi Rageth with Kiss-the-Frog hostesses ensured a smooth entry process with the Ticketino system.
Beat Fritschat the educational session at the Zurich Street Parade, where prevention was writ large. So if a woman wears inflatable plastic hats during "you know", she won't get sick or pregnant. Or? Once again, the crazy techno-love-sex-drug festival was the highlight and conclusion of the summer break. Other visits during the Werbewoche summer break: the Spiderman 2 premiere party, the fondue ship of the Association of Swiss Publishing Professionals, the Idée-VfW film night and the housewarming party of Aegis-Vizeum-Carat.
Shortlist Preview11 August: Theater Spectacle Event with Tages-Anzeiger, Landiwiese
August 12: 80 years of R & B - Birthday party by Roger Baur and Beat Fritsch, Lebewohl Culture Club
August 13: Orange Night, Cinema by the Lake
