Sulzer, Sutter: South Tyrol is the "other Italy"

Sulzer, Sutter has designed marketing advertisements for South Tyrol in which the "other Italy", South Tyrol, is presented. South Tyrol is a Mediterranean oasis at the foot of the Alps, as the agency writes in a press release. The advertisements are intended to convey the region as an autonomous province that is in many ways untouched by the turmoil of Italy and is particularly devoted to Italian food and lifestyle. The advertisements have been appearing in various magazines such as Annabelle, NZZ Folio, Magazin and Weltwoche since mid-March.
Responsible at Südtirol Marketing: Christoph Engl (Director), Greti Ladurner (Head of Market Management), Daniela Walder (Market Management German-speaking markets). Responsible at Sulzer, Sutter: Michael Kathe (Creative Director), Sebastian Krayer (Art Director), Marcel Huwiler (Graphics), Manuela Gualeni (Consulting).