Suisa: New logo for its birthday
To mark the cooperative’s 100th anniversary, Suisa is not only celebrating with a new campaign but is also treating itself to a new look—complete with a logo that can even dance.
Suisa turns 100 and celebrates not only with a new campaign (Advertisingweek.ch reported)but also with a new brand design in print and web, which was implemented by the agency Likeberry.
For the Cooperative of Authors and Publishers of Music, the agency developed a new design consisting of a quickly readable and restrained logo and a key visual that focuses on music.
Colorful soundwave
A multicolored and concise Soundwave is used on all applications, ensures recognition and is intended to convey rhythm and joy. Whether on print applications, on 3D implementations or in the digital space, the Soundwave flexibly plays on all channels and media. And in the digital space, it even dances to the beat of songs and works from all musical genres.
