Search for synergies
Radio DRS 3 and Virus reserve the right to produce additional joint programs.
Radio DRS 3 and Virus reserve the right to further joint programs.Bendicht Luginbühl, program director of DRS 3 and Virus for almost five months, does not rule out further program cooperation between DRS 3 and Virus. "We want to save costs and look for synergies," he says on request. The aim is to anchor both stations even more firmly in their target groups. To this end, they want to coordinate their presenter training and increasingly use the
the targeted listeners, which
will be possible from October with a satellite-supported OB van for live reports. Virus will also be able to use this van, and it will also be possible to "broadcast various special programs on both stations," said the program director. And: "Further collaborations are conceivable in the future."
Cooperation between DRS 3 and Virus is nothing new: Virus has been broadcasting DRS 3's hit parade at the same time since mid-May, and conversely DRS 3 has been taking over Virus' "Sounds" program since June 2.
(mk)
the targeted listeners, which
will be possible from October with a satellite-supported OB van for live reports. Virus will also be able to use this van, and it will also be possible to "broadcast various special programs on both stations," said the program director. And: "Further collaborations are conceivable in the future."
Cooperation between DRS 3 and Virus is nothing new: Virus has been broadcasting DRS 3's hit parade at the same time since mid-May, and conversely DRS 3 has been taking over Virus' "Sounds" program since June 2.
(mk)
