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Sticker album Publisuisse invites you to a swap meet in Zurich.
Sticker album Publisuisse invites you to a swap meet in Zurich.
Anyone who collects Publisuissini stickers will have a problem at some point. At some point, you are on an eternal search for a picture that is either never in a packet or that your agency colleague has already stuck in his album. Television marketer Publisuisse is organizing a swap event for missing or duplicate heads on 2 November. The meeting will take place in Zurich.
The reason for the campaign is the great success of Publisuissini stickers with advertisers. As Publisuisse advertising manager David Elsasser says, new albums are being ordered all the time. The collecting fever has even spread from the agency scene to customers. Since the launch of the Panini-like stickers, almost 700 users have registered on the official online exchange platform to maintain their albums.
The campaign has now also become a self-runner. This can be seen in the Werbewoche advertisements from previous issues. The advertising agency Publicis, for example, placed an advertisement for a new Chief Creative Officer. The subject showed a Publisuissini album with Markus Gut's portrait scratched out. Below it was the invitation to apply: "Who will be our next playmaker?"
The Ibl agency also takes advantage of the sticker hour and asks customers: "Why wait until the stars have gathered and formed the sticker album?" David Elsasser: "What could be better for us than for others to advertise with our campaign?"
Publisuisse hopes that the swap event will provide a further boost to collections. Participation is worthwhile in every respect. In addition to stickers, prizes can be won. What's more, catering will also be provided.
Christian Lüscher
Game variants
If the demand for stickers exceeds the supply, bartering or competition is required:
"Schäri - Schtei - Papier" for the psychologists among the advertisers,
also known as "Schnick, Schnack, Schnuck". The symbol duel is a puzzle game that is popular all over the world. It is very simple: the two opponents choose one of three symbols. As each symbol can win or lose against one of the others, the outcome of the game is uncertain. The sticker belongs to the player who beats their opponent by choosing the right symbol. The players' psychological characteristics are in demand. No one chooses purely by chance. The correct assessment of behavior leads to success.
"Klatschen" or "Blöösle" for schoolyard nostalgics
Anyone who grew up with Panini pictures on Swiss school playgrounds will be familiar with "Blöösle" or "Klatschen". The game is child's play. Both opponents place their stickers upside down on the table or on a wall. In turn, each player blows or claps over the pictures. Whoever uncovers one gets to keep it.
Anyone who collects Publisuissini stickers will have a problem at some point. At some point, you are on an eternal search for a picture that is either never in a packet or that your agency colleague has already stuck in his album. Television marketer Publisuisse is organizing a swap event for missing or duplicate heads on 2 November. The meeting will take place in Zurich.
The reason for the campaign is the great success of Publisuissini stickers with advertisers. As Publisuisse advertising manager David Elsasser says, new albums are being ordered all the time. The collecting fever has even spread from the agency scene to customers. Since the launch of the Panini-like stickers, almost 700 users have registered on the official online exchange platform to maintain their albums.
The campaign has now also become a self-runner. This can be seen in the Werbewoche advertisements from previous issues. The advertising agency Publicis, for example, placed an advertisement for a new Chief Creative Officer. The subject showed a Publisuissini album with Markus Gut's portrait scratched out. Below it was the invitation to apply: "Who will be our next playmaker?"
The Ibl agency also takes advantage of the sticker hour and asks customers: "Why wait until the stars have gathered and formed the sticker album?" David Elsasser: "What could be better for us than for others to advertise with our campaign?"
Publisuisse hopes that the swap event will provide a further boost to collections. Participation is worthwhile in every respect. In addition to stickers, prizes can be won. What's more, catering will also be provided.
Christian Lüscher
Game variants
If the demand for stickers exceeds the supply, bartering or competition is required:
"Schäri - Schtei - Papier" for the psychologists among the advertisers,
also known as "Schnick, Schnack, Schnuck". The symbol duel is a puzzle game that is popular all over the world. It is very simple: the two opponents choose one of three symbols. As each symbol can win or lose against one of the others, the outcome of the game is uncertain. The sticker belongs to the player who beats their opponent by choosing the right symbol. The players' psychological characteristics are in demand. No one chooses purely by chance. The correct assessment of behavior leads to success.
"Klatschen" or "Blöösle" for schoolyard nostalgics
Anyone who grew up with Panini pictures on Swiss school playgrounds will be familiar with "Blöösle" or "Klatschen". The game is child's play. Both opponents place their stickers upside down on the table or on a wall. In turn, each player blows or claps over the pictures. Whoever uncovers one gets to keep it.
