Style and Star Quality

 
Magazine Jung von Matt/Limmat conducted a paparazzo casting for the Swiss magazine Style. 
The Schweizer Illustrierte Style advertising campaign has been portraying unknown people like stars for some time under the motto "The makings of a star". The Jung von Matt/Limmat agency now went one step further for SI Style and held a street casting in the fall to find a young model from the public to continue the campaign. On a paparazzi course in front of Starbucks on Zurich's Bahnhofstrasse, the candidates had to prove how to behave like a star in front of a paparazzo with shopping bags, a coffee cup and a cell phone. Around 1000 passers-by watched the spectacle organized by Rufener-Events. From 10 a.m. to 5 p.m., 60 women spontaneously wanted to show their courage in a star test. The "test" was hosted by Melanie Winiger.
After the casting, the best 20 candidates were also presented on the SI Style website. In the meantime, the jury has found its ideal star. Sabrina Diriwächter from Kaisten proved at the street casting that she is the best at look-alike posing. She was ultimately chosen as the winner in the online voting on www.sistyle.ch. Stéphanie Joly, Product Manager SI Style, is delighted to report that this online voting has boosted traffic on the site fivefold.
Consequently, Sabrina now plays the star role in the motifs of SI Style's new campaign. Just like a star, she knows where to meet the difficult on-and-off lover incognito. Or, like Madonna or Mrs. Pitt, she provides for offspring through adoption. CD Alexander Jaggy relied on the style of Chris Tribelhorn for the shooting of the star motifs in the paparazzo approach. The photos were taken in and around Zurich. Jung von Matt/Limmat also designed the cross-media presence for this competition.
Andreas Panzeri