StudiVZ markets its user data

 
One year after taking over the StudiVZ community portal, Holtzbrinck wants to make big money: From January, the personal data of the four million members is to be marketed. As the users of the network portal have indicated their personal interests, personalized advertising can be sent in future without wastage. According to Wuv.de, this is made possible by a change in the General Terms and Conditions. StudiVZ's approach is a thorn in the side of data protectionists: "We have always warned against presenting one's private life too much on Internet portals," said a spokesperson for the Federal Commissioner for Data Protection to the daily newspaper Welt. Here, "the naivety of the mostly young members is exploited." StudiVZ, on the other hand, maintains that changes to the terms and conditions must be confirmed by each user. The portal has already sent out the corresponding emails. In addition, the sale of user data to third parties is excluded. It is only about targeting.