Studio Wurst launches campaign for oneplus and RTL+
Studio Wurst developed the campaign for the launch of OnePlus with RTL+. Under the tagline «More. More of everything,» the new bundle brings together three worlds of entertainment on a single platform. The modular campaign highlights the endless variety rather than individual highlights.
Since March 23, 2026, oneplus has bundled three streaming worlds on one platform. With the integration of RTL+, the most successful German streaming service with over 7 million subscribers, CH Media is taking the next step in its aggregation strategy. Studio Wurst has developed a campaign for this that does not simply show series or film titles, but dramatizes a fact: the endless variety of oneplus.
MORE than a word
Streaming campaigns usually follow a familiar pattern: they show content. Oneplus wanted more. The basic idea behind the campaign is simple: infinite variety, lots of everything, quantity over quality. Not one highlight, not one series, but everything at once. The «more» becomes a visual anchor rather than a motto.
The campaign is divided into three successive phases: From the announcement of the partnership to the concrete content push with program highlights. The «more» is the common thread running through all subjects and phases. At the same time, it functions as a modular graphic system in which each new phase, each new format and each new content can be seamlessly integrated and applied to all possible advertising media.
Direct cooperation
This has enabled a collaboration that works just like the campaign itself: direct, efficient and without detours. «With Studio Wurst, we have an agency that understands our way of working. Their flexible, direct approach fits perfectly with our in-house set-up - this makes the collaboration efficient and the results strong,» says Sofia Sucevic, Team Leader Brand Management at CH Media.
Three entertainment worlds for 14.90 francs
The new bundle is available for CHF 14.90 per month and offers access to a selection of Swiss programs, international blockbusters, reality formats, series and family entertainment - all on one platform, without changing apps and without multiple logins. Following the successful integration of Paramount+, RTL+ is the next logical step in CH Media's aggregation strategy.
Responsible at CH Media: Sofia Sucevic (Team Leader Brand Management), David Häusermann (Graphic Designer), Frank Lang (Chief Marketing Officer TV National). Responsible at Studio Wurst: Pedro Moosmann and Nino Zuberbühler. Animation: Lukas Hertlein. Sound Design: Sommerfeld Studio. Art Direction: Pedro Moosmann and Büro Locher.
