Studio Geissbühler: New appearance for Hardegger Hüppen realized
Studio Geissbühler was commissioned to redevelop the visual identity of the Hardegger brand. The Hardegger brand cultivates the old Zurich "Hüppen" tradition.
The aim was to give the traditional Hardegger store, formerly known as Hardy's, a new face without denying its tradition. So the former name "Hardy's" became "Hardegger". The Zurich lion characterizes the appearance.
Responsible at Hardegger: Dominik Thomas (Management & Marketing). Responsible at Studio Geissbühler: Nadine Geissbühler (Creative Direction), Caspar Schmidlin (Illustration), Jonas Kuhn, Mathias Zuppiger (Photography).
