Study on the future of programmatic video
Together with IHS Technology, SpotX has conducted a study on the market volume of programmatic video in Europe. The Swiss market is also included for the first time. The most important figures at a glance.
In 2015, the Swiss programmatic video market is estimated at EUR 3 million. This means that 8% of the market volume for video advertising is currently generated by programmatic playout and booking. This volume is slightly higher than in Austria (6.5%), which the study attributes to the greater fragmentation of the market due to the different language regions - comparable to Belgium.
The market is forecast to grow to EUR 22 million in 2020, with programmatic accounting for around 41% of the total video advertising volume. This makes Switzerland the fastest-growing market alongside Austria.
Overall, the DACH market is currently expected to grow by an average of 54.5% from EUR 36 million in 2015 to a market volume of EUR 295 million in 2020, making it the market with the largest volume, behind France (EUR 358 million) and the UK (EUR 602 million).
