Study: SMS advertising and pop-ups fail

Sports shoe manufacturers and major international car brands are the best TV commercial producers. SMS advertising and pop-ups are annoying. This is the result of a study carried out in June 2006 as part of the youth advertising tests conducted by the trend agency Tfactory, which also revealed that advertising via product samples was by far the most popular form of advertising. Advertising in print products, especially free postcards and magazines, continues to enjoy great popularity.
Respondents were skeptical about forms of advertising via SMS and pop-ups on the Internet. For example, 80 percent of young people describe text messages as intrusive and 90 percent are annoyed by pop-ups. According to the study, 60 percent of respondents are so influenced by the negative effect of pop-ups that they deliberately do not buy the product. In the youth advertising tests carried out in June 2006, 900 teenagers and young adults between the ages of 11 and 29 were asked about their personal preferences regarding TV commercials.