Study: The public sees Coca-Cola as the winner of the European Championships

 If a recent online survey is to be believed, Coca-Cola is the European advertising champion: 40 percent of the 500 respondents stated that Coca-Cola particularly caught their attention during the European Championships. Adidas followed in second place with 30 percent and McDonald's in third place with 24 percent. These are the results of a survey of German Internet users. The survey was conducted by the two companies Mediaanalyzer and Myonlinepanel from June 19 to 25. Another finding is that awareness of advertising appears to have increased during the football tournament. In contrast to surveys from the first days of the tournament, when around 40% of respondents stated that no company had particularly caught their attention, this figure was only just under 20% in the current survey.
Companies with a small budget were also among the advertisers that attracted the public's attention. Companies that did not run a special European Championship campaign at all can also be found in the top places. For example, Krombacher and Hyundai achieved a top ranking, while official Uefa sponsors such as Carlsberg and DFB partners such as LG landed in the midfield. Incidentally, Coca Cola and Adidas are the same companies in the top two places as in the survey at the start of the European Championships.