Study: Purchase decision for Christmas gifts is made at the POS
A survey in Germany has shown that the festive shopping mood only kicks in in the last few days before Christmas. But then it really kicks in: on average, everyone gives presents to five people and spends up to 500 euros.
A survey in Germany has shown that the festive shopping mood only kicks in in the last few days before Christmas. But then it really kicks in: on average, everyone gives presents to five people and spends up to 500 euros.
If you've always felt guilty about rushing to the stores just before the festive season, you can now rest assured: 40 percent of your peers feel the same way, according to a survey conducted by Könlner POS specialists Die Gefährten in collaboration with Media & Marketing. And speaking of spontaneity: a majority, namely 58 percent of those surveyed, stated that they spontaneously decide to buy gifts at the POS. According to the survey, 42% find out about possible gifts through traditional measures such as advertisements or TV commercials. Anyone hoping for good sales is therefore best advised to use targeted POS measures. The top sellers for this year's Christmas business are hardly surprising. CDs and music accessories such as MP3 players (42%), cosmetics (33.5%), books (28%) and games consoles (26%) are once again very popular this year.
If you've always felt guilty about rushing to the stores just before the festive season, you can now rest assured: 40 percent of your peers feel the same way, according to a survey conducted by Könlner POS specialists Die Gefährten in collaboration with Media & Marketing. And speaking of spontaneity: a majority, namely 58 percent of those surveyed, stated that they spontaneously decide to buy gifts at the POS. According to the survey, 42% find out about possible gifts through traditional measures such as advertisements or TV commercials. Anyone hoping for good sales is therefore best advised to use targeted POS measures. The top sellers for this year's Christmas business are hardly surprising. CDs and music accessories such as MP3 players (42%), cosmetics (33.5%), books (28%) and games consoles (26%) are once again very popular this year.
